Which term refers to the name given by the marketer for a product?

The term that refers to the name given by the marketer for a product is the brand name. A brand name is specifically designed to distinguish one company's product from that of others in the marketplace. It encapsulates the identity, values, and promises associated with the product, creating a sense of recognition and loyalty among consumers. Effective brand names often evoke specific perceptions or feelings and contribute significantly to brand equity.

In contrast, model name refers to a specific version or variant of a product within a brand, product type indicates the category or classification of the product, and service name pertains to the naming of services – none of which captures the overarching identity that a brand name represents. Thus, the selection of brand name is crucial in marketing strategies as it can influence consumer perception and decision-making.